Client: Edi’s Cannabis
Project: Brand Identity

I had the pleasure of creating Foray’s subbrand of low-dose edibles, Edi’s. The concept was to take Foray’s quality soft chews and chocolates and make them snackable. Edi's makes it feel easy and enjoyable to try cannabis by reimagining childhood favourites. Inspired by risoprint and 1990s nostalgia, colour and illustration are at the heart of Edi's visual language. myforay.com/edis

Art Direction, Illustration, Design, Copywriting